2026 Program Partners Resources
Find everything you need for the Seen Through Horses Campaign—resources, timelines, and tools—all in one convenient place.
Applications for Program Partners are now open through January 13th!
Join the 2026 Horses for Mental Health Campaign during May, Mental Health Awareness Month, a global movement for nonprofits and programs providing equine-assisted mental health and wellness services. Gain global visibility, access professional resources and training, and keep 100% of the funds you raise.
Key Dates & Deadlines
20-Minute Rescued Hearts Sneak Peek + Community Event
The Rescued Hearts Sneak Peek Community Event on May 10th will be a 90-minute virtual event featuring an exclusive 20-minute sneak peek of Rescued Hearts—a moving film that highlights the healing power of the horse-human connection. This special gathering will also include live introductions, a panel with the filmmakers, and an audience Q&A.
We’ve created a toolkit that has everything you need to host a meaningful gathering—approved messaging, customizable invites, agendas, outreach templates, social media templates, and post-event resources—all designed to make planning simple and effective.
Campaign Resources
Campaign Calendar and Resources
This calendar outlines the key resources and suggested release timeline for the Horses For Mental Health campaign, providing a clear roadmap to help you share promotional materials, emails, and marketing assets for maximum impact.
Video Assets (Coming Soon)
Healing The Healers.
Released May 1st.
This powerful video shines a light on the often-overlooked mental health struggles of veterinarians—the people who care deeply for our animals, including horses.
Moving Through Grief
Released May 5th.
Follow the story of a widow navigating overwhelming grief and finding healing and hope again through a horse.
The Transformative Power of Horses
Released May 12th.
This video shares the profound connection between horses and humans—and how that bond supports mental health and healing.
Finding Hope Again: A Veteran's Story
Released May 23rd.
Witness a veteran’s journey through trauma, isolation, and recovery, with the support of facilitators and horses playing a pivotal role.
Fundraising Resources
How to Activate Fundraising Ambassadors
This resource provides strategies to activate and empower Fundraising Ambassadors.
Fundraising Ambassador Outreach Poster Template
A customizable template designed to help you easily engage and inspire potential ambassadors.
Fundraising Ambassador Campaign Guide (Coming Soon)
Give this guide to Ambassadors when they sign up to fundraise for your organization for extra guidance.
Fundraising Best Practices
Discover simple, proven ways to make your fundraising more personal, effective, and rewarding – from how you ask to how you keep supporters engaged along the way.
Fundraising Activities
Ideas and activities to activate your friends and family and begin fundraising.
Donations Ask Poster Template
Customize this template to reflect your organization and hand them out to potential donors and supporters.
Local Business Sponsorship Email Template
This template is designed to help your organization reach out to businesses and corporations for matching donations.
Email Templates
All Program Partners → Fundraising Ambassadors
Pre-written emails to help your Fundraising Ambassadors inspire support, keep them engaged, and drive donations with ease.
Returning Program Partners → General Database
Ready-to-send emails to Email templates to help you share being selected to participate in the campaign again, highlight your growth since last year, and invite audience to support again.
New Program Partners → General Database
Email templates to introduce your community to the campaign, tell your story, and invite them to support your organization.
Social Media Resources
Social Media Best Practices
Learn how to schedule posts on Meta, set up and use Linktree to share all your links in one place, and apply simple social media tips and tricks to boost visibility and engagement.
Social Media Posts Templates
Designed to help you share your campaign message with customizable graphics to reflect your mission.
Social Media Stories Templates
Quick, scroll-stopping graphics built to spotlight your impact and engage your audience in real-time.
Downloadable Social Media Posts
Downloadable Social Media Stories
Press Release Templates (Coming Soon)
Press Release Templates
These templates offer a simple structure for you to promote your organization during the campaign.
