The 2024 Seen Through Horses Campaign has come to a triumphant close, and we are thrilled to share the remarkable achievements we accomplished together!
We’d like to thank our 80 nonprofit Charity Partners, 17 Premier Partners, and Title Sponsor, Zoetis Equine, whose commitment to supporting horse-human connections played a crucial role in making this campaign possible.
Thank you also to our donors, Fundraising Ambassadors, and supporters. You’ve helped make significant strides in bringing the healing power of horses to those who need it most
Record-Breaking Results
Our 80 nonprofit Charity Partners collectively raised an astounding $422,000! This incredible sum marks a noteworthy achievement for the Seen Through Horses Campaign, surpassing past fundraising initiatives by nearly three times over.
By The Numbers
- 80 Charity Partners
- 36 States Represented
- $422,000+ Raised
- 2,258 Donors and Supporters
- 465 Fundraising Ambassadors
- 40 Celebrity Ambassadors and Influencers
- 24,854,831 Media Distribution and Reach
- 2,092,582+ Video Impressions
- 941,836+ Video Views
Every dollar donated supports our 80 nonprofit partners and their programs incorporating horses for mental health and personal growth. Your generosity helps to:
🐴 Expand programming incorporating horses in mental health and well-being services.
🤝 Increase access and resources for individuals seeking mental health healing through horses.
🌿 Invest in building and maintaining program facilities and horse care.
🏅Provide scholarship opportunities for individuals with financial constraints.
Charity Partners: The Heart of Our Success
A heartfelt thank you to our 80 nonprofit Charity Partners who made the Seen Through Horses Campaign a national movement for collective action. These incredible organizations rallied 465 Fundraising Ambassadors, helping raise awareness and funds for their programs and services that bring mental health healing through horses.
2,257 Generous Donors & Supporters
Celebrity and Influencer Support
Alex Hall,
Alexandra Justyn,
Allie Colleen,
Andrea Bocelli,
Apolo Ohno,
Bourke Floyd,
C Thomas Howell,
Callie Twisselman,
Christy Cashman,
Clayton Smalley,
Dalia MacPhee,
Eli Alger,
Emanuele Pistucchia,
Emily Ward,
Forrie J Smith,
Gabriela Reutter,
Helen Pollock,
J Michael Harter,
Jake Allyn,
Jared Rogerson,
Jennifer Harper,
Jeremy Gauna,
Jill Rappaport,
Jodie Morton,
Justin Adams,
Madeleine de St.Pierre Bunbury,
Misdee Wrigley Miller,
Nigel Barker,
Randy Travis,
Reggie Selma,
Riley Smith,
Shawn Hinz,
Shelby Van Weelden,
Sheri Salata,
Soledad O’Brien,
Sophie Grace,
Tayla Lane,
Templeton Thompson,
Tony Stromberg,
Whey Jennings
Their dedication to the cause resulted in:
- 118 Social Media Posts and Stories
- Garnering an audience of over 7.7 million
- Over 10.4 million Impressions
Highlights from Our Celebrity Supporters
Our campaign kicked off with a powerful video featuring our 40 celebrity ambassadors, shining a light on the Seen Through Horses Campaign and encouraging fundraising support for our 80 nonprofit Charity Partners.
Here are just a few standout moments:
- May 2: Emmy award-winning actor Sophie Grace shared a heartfelt message of support.
- May 9: Special Olympics North America posted about the campaign, featuring athletes Emily Ward and Shawn Hinz.
- May 21: Lifelong cowboy and actor Forrie J. Smith from “Yellowstone” shared a heartfelt poem about horses, recorded at his ranch.
- May 24: Eli Alger discussed the campaign on RFD-TV, spotlighting our feature video “Supporting Mental Health in Rural Communities.”
- May 25: Gabriella Reutter advocated for mental health awareness and support.
Campaign Videos
Horses for Mental Health produced and released a series of impactful videos during the campaign to help spread awareness of the power of horses and the fundraising efforts of our 80 nonprofit Charity Partners. These stories illustrate that healing comes in many forms, and sometimes, the most profound connections are made with unexpected companions.
- Celebrity Supporters
- Two Animated Stories of Transformation
- Feature Video: “Supporting Mental Health in Rural Communities,” highlighting the need for accessible mental healthcare in rural areas.
- Re-Released Animated Video
- “Breathe”
These videos collectively garnered over 941,800 views and 2 million impressions!
Thank You Zoetis Equine!
We are grateful for the continued support of our Title Sponsor of the third annual Seen Through Horses Campaign, Zoetis Equine. As the world’s leading animal health company, Zoetis is driven by a singular purpose: to nurture our world and humankind by advancing care for animals.
The Impact Continues
Each year, the goal of the Seen Through Horses Campaign is to spread awareness and increase access to mental health and well-being programs incorporating horses. With one in five people experiencing mental illness in their lifetime, and depression being the leading cause of disability worldwide, these benefits are crucial.
Although the Seen Through Horses Campaign has ended, our mission continues. Stay tuned for future fundraising initiatives and other exciting announcements coming this year! Your support is invaluable in helping us continue our work and expand our impact.
From the bottom of our hearts, thank you to everyone for making the 2024 Seen Through Horses Campaign a success.
