Changing Lives Together.
Join us each May for Seen Through Horses, an annual nationwide campaign raising awareness and critical funds to support nonprofit organizations incorporating horses for mental health and personal growth.
Apply now to become a Charity Partner for the 2025 Seen Through Horses Campaign by February 11th, 2025.
Mobilizing Communities Nationwide to Increase Awareness, Funding, and Access
Access to mental health services that incorporate the healing power of horses remains limited for many individuals in need. Too often, organizations lack the resources, awareness, and funding to sustain and expand these transformative programs.
The Seen Through Horses Campaign, held during Mental Health Awareness Month (May 1-31), is a peer-to-peer awareness and fundraising initiative dedicated to mobilizing communities nationwide to celebrate and address the challenges organizations face. Charity Partners of the Seen Through Horses campaign receives resources, training, and toolkits from HMH to help mobilize volunteers, donors, and communities to raise critical funds and amplify their mission.
We are proud that every dollar Charity Partners raises goes directly to supporting their organization and impact.
Convene a Community
Mobilize a coalition of individuals, nonprofits, mental health professionals, celebrities and influencers to amplify a single message in a coordinated effort.
Increase Awareness
Real people, real change. Share powerful stories based on true experiences to showcase the transformative impact of horses and human partnerships.
Raise Critical Funds
Funds raised directly support organizations and programs incorporating horses – increasing the access for people in need of mental health services.
“The Seen Through Horses Campaign taught us how to create and run a peer-to-peer awareness and fundraising campaign—something we had never tried before in our 10 years of fundraising. Through this effort, we raised over $44,000! The resources they provided, including webinars, customizable graphics, and the fundraising platform, were invaluable in elevating our awareness and inspiring new people to jump on board to fundraise on our behalf. The overall impact of the campaign aligned us with a national effort, giving our mission credibility and underscoring the incredible power of horses when incorporated into mental health and well-being.”
Smiling Goat Ranch,
2024 Charity Partner
Who Can Apply?
A Charity Partner is an organization that offers mental health, personal growth, or well-being services involving horses.
We encourage you to apply if your organization meets the following criteria:
- Be a nonprofit 501(c)(3) in the U.S., a registered charity in Canada, or have a fiscal sponsor.
- Offer mental health or personal growth services incorporating horses, with facilitators holding proper professional qualifications.
- Your website needs to clearly reflect that you provide mental health and/or personal growth services incorporating horses (psychotherapy, counseling, or EAL specific programming), and that your facilitators have proper qualifications to be providing those services.
- If you are a for-profit organization in the U.S. and would like to apply for HMH to be your fiscal sponsor, apply here.
Join us May 1-31, 2025 during Mental Health Awareness Month as a Charity Partner to mobilize your community in support of your organization.
STEP 1
Attend a Pre-Application Call
Join our open house pre-application sessions to learn about the campaign’s goals, benefits, and application process. These calls will help you determine if the campaign is the right fit for your organization.
📅 Session 1: January 14th, 2025, at 10:00 AM MST
📅 Session 2: February 4th, 2025, at 10:00 AM MST
STEP 3
Acceptance Notifications
Notifications for accepted Charity Partners will be sent out on February 18th, 2025.
Keep an eye on your inbox for this exciting update!
Pre-Campaign Timeline
Accepted Charity Partners Steps
STEP 1
Submit Your Acceptance Form & Pay Participation Fee
Once accepted, you will be sent an additional form to complete and pay a $200 commitment fee + 50 new Charity Partner fee.
STEP 2
Join our Training Sessions
Prepare your team and Fundraising Ambassadors with expert-led training sessions. These sessions take place every Tuesday at 10:00 AM (MST) from March 18th to April 29th.
Learn best practices, fundraising strategies, and tips to ensure your campaign thrives.
STEP 3
Mobilize Your Team
From February to the campaign launch on May 1st, enlist volunteers, donors, and community members to become a team of Fundraising Ambassadors who will help raise funds on your behalf throughout the campaign.
Peer-to-peer fundraising not only brings in more donations but also spreads your mission far and wide!
STEP 4
Utilize Ready-Made Resources
Access ready-to-use videos, messaging templates, and social media content designed to promote your organization, inspire donors, and motivate your team.
We provide the tools—you bring the passion!
STEP 5
Campaign Launch!
Engage your community including friends, family, community members, and past & new donors. Share our videos, emails, and social media resources to help reach your fundraising goals.
STEP 6
Celebrate Your Impact
Every dollar you raise* goes directly to your organization, empowering you to make an even greater impact in your community.
*after credit card fees
Accepted Charity Partners Timeline
How HMH Supports Your Mission
Horses for Mental Health empowers Charity Partners with the tools and support needed to build capacity and focus on what they do best—helping those in need heal through the power of horses. We take care of the heavy lifty by providing a free fundraising platform, ready-to-use professional videos, messaging and donor templates, promotional content, and so much more.
Through national visibility, celebrity support, and a dedicated campaign team, we help you raise awareness, reach new donors, and secure the funding necessary to sustain and expand your transformative programs.
Our goal is to amplify your impact and ensure more individuals experience the healing connection between horses and humans. Join us.
“I guess when it comes to horses and mankind, a leap of understanding is needed on both sides…they recognize our shortcomings, and we applaud their sensitivity. My life, my music, my soul would be so different if I had not known the love of a horse.”
Seen Through Horses Campaign is brought to you by:
Title Sponsor
Premier Partners
Commonly Asked Questions
The Seen Through Horses Campaign is an annual peer-to-peer awareness and fundraising campaign dedicated to mobilizing communities nationwide to celebrate and amplify mental health programs incorporating horses.
We convene individuals, organizations, mental health professionals, celebrities, and businesses to drive engagement and donations while advocating for the transformative role horses play in mental health and personal growth services. As part of the campaign, Charity Partners come together to mobilize their networks to fundraise, share their mission, and inspire their communities to support transformative equine-assisted services.
- Step 1: Apply to become a Charity Partner by February 11, 2025. Access application form here.
- Step 2: Once accepted, access campaign resources, including marketing assets, training sessions, and peer-to-peer fundraising tools to drive your fundraising efforts.
- Step 3: Mobilize your team, donors, and community to share your mission and fundraise during May 1–31, 2025, Mental Health Awareness Month.
- Step 4: Receive funds raised directly for your organization to expand your programs and serve more clients.
A Charity Partner is an organization that offers mental health, personal growth, or well-being services involving horses. As a Charity Partner in the Seen Through Horses Campaign, you’ll gain valuable resources, training, and support from Horses for Mental Health (HMH).
Every dollar raised (minus applicable credit card fees) goes directly to the Charity Partner that raised it.
These funds can be used to expand programs, serve more clients, care for horses, or improve facilities. HMH does not take a portion of donations.
HMH offers support to mobilize your volunteers, donors, and community, helping you amplify your mission and garner donations. HMH provides:
📣 Marketing assets to promote the campaign and your mission.
📝 Training sessions and ongoing guidance from our dedicated support team to ensure you are prepared to be as successful as possible at the launch of the campaign.
🌟 Visibility through celebrity and influencer support, promoting the Seen Through Horses campaign to reach new audiences and highlight the mission.
🎥 Filmed and animated videos showcasing the healing power of horses, perfect for inspiring donors and engaging supporters.
🤝 Collaboration opportunities with other organizations, creating a unified and impactful voice to reach a broader audience.
💌 Support to drive contributions directly to your programs, reaching new donors and cultivating relationships with current donors.
Yes, but they must partner with a nonprofit fiscal sponsor. HMH can provide fiscal sponsorship to eligible for-profit organizations that align with our mission.
After the campaign concludes:
- Funds raised are distributed to your organization along with a full report of your organization’s donations.
- You’ll receive a report summarizing campaign results and insights.
- Resources remain accessible to help you continue expanding your impact.
- HMH continues to promote your organization and your logo remains on the HMH website.
