Frequently Asked Questions

The Horses for Mental Health Campaign is an annual global peer-to-peer fundraising movement held each May during Mental Health Awareness Month.

It brings together equine-assisted services programs worldwide to:

  • Raise awareness about mental health and well-being
  • Expand access to services incorporating horses
  • Mobilize communities to take action

Organizations apply to participate as Program Partners and are reviewed to ensure they uphold:

  • High ethical standards for both humans and horses
  • Professionally trained and qualified practitioners
  • A history of providing services
  • Proper nonprofit status or fiscal sponsorship

Once approved, programs fundraise throughout May by inviting donors and Fundraising Ambassadors to support their mission.

100% of the funds raised by each program go directly to that program.

HMH provides the platform, training, national media and celebrity visibility, and professional marketing resources to help programs succeed. Our infrastructure is supported by sponsors and donors, including our Title Sponsor, Zoetis.

Together, we are expanding access to healing, connection, and hope through the powerful presence of horses.

Access the Campaign page here.

There are four meaningful ways to get involved:

1. Become a Program Partner
Organizations can apply to participate in the campaign. Visit our Become a Program Partner page to learn more.

2. Become a Fundraising Ambassador
Choose a specific Program Partner you care about and create your own fundraising page in support of their work.

3. Donate Directly
Select a Program Partner and donate securely on their campaign page.

4. Become a Campaign Sponsor
Sponsors help power the campaign’s reach and infrastructure while aligning your brand with mental health, community well-being, and horses.

To explore sponsorship opportunities, contact:
Tyler Brklacich, Executive Director
[email protected]

Thank you! Every role — partner, ambassador, donor, sponsor — moves this mission forward.

No.

You do not need a login to donate.

Simply choose a Program Partner, visit their campaign page, and complete your donation.

Logins are only required for Program Partners and Fundraising Ambassadors managing fundraising pages.

A Campaign Login link is located in the top menu.

This login is only for:

  • Program Partner Team Leads
  • Fundraising Ambassadors

To Obtain a Login:

Program Partner Team Leads
Use the special link emailed to you by HMH to create your team page. This registration process provides your login credentials. Only one team lead per organization should create the page.

If you cannot locate your link, email:
[email protected]

Fundraising Ambassadors
Visit a specific Program Partner’s campaign page and click “Join as an Ambassador.” Completing registration will create your login and fundraising page.

  1. Use the special link sent by HMH.
  2. Register your account.
    • If multiple team members need access, use a shared email/password.
  3. Verify your email address. This will take you to the next step.
  4. Complete the “Create Your Team” page (you can edit later).
  5. Upload your organization’s logo.
  6. Add a banner image (or use the default for now).
  7. Click “Save & Continue.” This will direct you to your newly created page.

After your page is live, you can:

  • Click the Edit Team button on your page (this is only visible to you as the page owner) or go to the Dashboard to view and edit your page.
  • HMH has created a guide to write an effective page description – be sure to check that out in the dashboard to refine your messaging.
  • Update your fundraising goal – raise it as your progress gets closer!
  • Post Updates on your page – share gratitude messages, special events, or other messages to motivate your community and donors. Overwrite messages in that section to only show new updates, or just keep adding to what you write to show a thread of all your messages.
  • Access additional resources in the Dashboard.
  • If you are the Team Lead and also want to be an individual fundraising ambassador, go through the steps to join your team as an Ambassador.
  1. Share your team page link (copy link or download QR code).
  2. Supporters click “Join Our Team as an Ambassador.”
  3. They create their own fundraising page connected to your program. This process also registers their individual Log In accounts where they can access the Campaign Dashboard.
  4. Their page will automatically appear under your team.
  1. Choose the specific Program Partner you want to support.
  2. Click “Join Our Team as an Ambassador.”
  3. Register your account.
  4. Verify your email. This will take you to the next step.
  5. Complete your page (you can refine it, including uploading images, later).
  6. Click “Save & Continue.”

Then:

  • Your account provides your Log In on the HMH website. Click on the Campaign Dashboard to access helpful campaign resources, and to view and edit your ambassador campaign page.
  • You’ll find a Page Description Guide in the Dashboard to help you effectively craft meaningful messaging for your campaign page.
  • Share your page with friends, family, and colleagues. Copy your page link or download your QR code to share.
  • Spread awareness and invite support toward your personal fundraising goal!

Being a Fundraising Ambassador means you are choosing to actively advocate for and support a specific Program Partner by creating your own fundraising goal on their behalf.

During May, Mental Health Awareness Month, you reach out to your family, friends, and networks to share your passion for how horses impact mental health and well-being — and why supporting this particular program matters to you.

As an Ambassador, you help raise awareness of the difference this program is making in the community. You become a bridge between your community and the program you believe in — a voice for how this work is changing the lives of both humans and horses.

You uplift the incredible work they are doing to expand access to services, care for their horses, and support the people they serve.

To become a Fundraising Ambassador, choose a Program by visiting their team page. Click “Join the Team as an Ambassador” and follow the steps to register and create your fundraising page. You’ll receive a login and gain access to the HMH Campaign Dashboard, where you’ll find resources and tools to support you along the way.

Thank you for choosing to take action and make a meaningful difference.

All campaign resources are located in the Campaign Dashboard, accessible in the top menu once logged in.

There you’ll find:

  • View and edit your campaign pages
  • Messaging guides
  • Social media templates
  • Downloadable graphics
  • Suggested timelines
  • Training resources

Everything you need to participate confidently and effectively.

You don’t have to figure this out alone — we’ve built the tools to support you.

Still Have Questions?

Contact: [email protected]

Thank you for being part of this global movement expanding access to mental health services through the power of horses.