Your hub for everything you need to participate in the Horses for Mental Health Campaign
Use the links below to manage your campaign, access resources, and follow the recommended timeline for maximum impact.
Manage and edit your fundraising pages.
Access campaign resources and support.
New to the campaign?
Manage your contact and log in information.
Login or Register section to be visible only when users aren’t logged in.
Start here section
Begin here for a simple overview and next steps.
Campaign Resources
Campaign Calendar
This calendar outlines the key resources and suggested release timeline for the Horses For Mental Health campaign, providing a clear roadmap to help you share promotional materials, emails, and marketing assets for maximum impact.
Training Sessions
This section can contain training sessions dates, topics, zoom registration links, and recordings
Ambassador Resource Section
This section can contain ambassador resources and be visible just to them.
Program Partner Resource Section
This section (and sections below?) would contain all resources and be visible just to Program Partners
Video Assets (Coming Soon)
Healing The Healers.
Released May 1st.
This powerful video shines a light on the often-overlooked mental health struggles of veterinarians—the people who care deeply for our animals, including horses.
Moving Through Grief
Released May 5th.
Follow the story of a widow navigating overwhelming grief and finding healing and hope again through a horse.
The Transformative Power of Horses
Released May 12th.
This video shares the profound connection between horses and humans—and how that bond supports mental health and healing.
Finding Hope Again: A Veteran's Story
Released May 23rd.
Witness a veteran’s journey through trauma, isolation, and recovery, with the support of facilitators and horses playing a pivotal role.
Fundraising Resources
How to Activate Fundraising Ambassadors
This resource provides strategies to activate and empower Fundraising Ambassadors.
Fundraising Ambassador Outreach Poster Template
A customizable template designed to help you easily engage and inspire potential ambassadors.
Fundraising Ambassador Campaign Guide (Coming Soon)
Give this guide to Ambassadors when they sign up to fundraise for your organization for extra guidance.
Fundraising Best Practices
Discover simple, proven ways to make your fundraising more personal, effective, and rewarding – from how you ask to how you keep supporters engaged along the way.
Fundraising Activities
Ideas and activities to activate your friends and family and begin fundraising.
Donations Ask Poster Template
Customize this template to reflect your organization and hand them out to potential donors and supporters.
Local Business Sponsorship Email Template
This template is designed to help your organization reach out to businesses and corporations for matching donations.
Email Templates
All Program Partners → Fundraising Ambassadors
Pre-written emails to help your Fundraising Ambassadors inspire support, keep them engaged, and drive donations with ease.
Returning Program Partners → General Database
Ready-to-send emails to Email templates to help you share being selected to participate in the campaign again, highlight your growth since last year, and invite audience to support again.
New Program Partners → General Database
Email templates to introduce your community to the campaign, tell your story, and invite them to support your organization.
Social Media Resources
Social Media Best Practices
Learn how to schedule posts on Meta, set up and use Linktree to share all your links in one place, and apply simple social media tips and tricks to boost visibility and engagement.
Social Media Posts Templates
Designed to help you share your campaign message with customizable graphics to reflect your mission.
Social Media Stories Templates
Quick, scroll-stopping graphics built to spotlight your impact and engage your audience in real-time.
Downloadable Social Media Posts
Downloadable Social Media Stories
Press Release Templates (Coming Soon)
Press Release Templates
These templates offer a simple structure for you to promote your organization during the campaign.
Weekly Fundraising Activities and Checklists
One week at a time, one goal at a time—let’s do this! Click each tab to see more!
Week 1 | April 20-26
Week 1 | April 20-26
Build Your Fundraising Circles!
Taking just 30 minutes this week to map out your support system is going to be key to your success!
Start with your inner circle—think parents, partner, siblings, and close friends. Then branch out to include coworkers, extended family, neighbors, and any community or social groups you’re part of.
As you make your list, also jot down how you’ll reach out to each person—whether it’s a quick text, a personal email, a direct message, or even a phone call. Choosing the method that fits your relationship will make your outreach feel more authentic and personal.
The more names you jot down now, the easier it will be to reach out and build momentum once the campaign launches.
Ask yourself:
Who do I talk to or text regularly?
Who would be excited to support something meaningful to me?
Who’s part of my social or professional network?
This simple list can turn into a powerful circle of support!
Week 2 | April 27-May 3
Week 2 | April 27-May 3
Let’s start strong: Raise your first $500!
Let’s start strong: Raise your first $500!
The best way to kick off your fundraising is by reaching out to your inner circle—think mom, dad, siblings, partner, and close friends. These are the people who know and love you and will want to support a cause you care about.
Your goal: Raise your first $500.
That could be 5 people giving $100, or 10 giving $50—every donation counts.
Suggested text message:
Hey [Name]! I just joined a fundraiser for Mental Health Awareness Month in support of a local nonprofit, [Organization Name], that provides mental health services incorporating horses 🐴💙—a cause that means a lot to me.
I’m trying to raise $500 this week to kick things off, and you’d be one of my very first supporters. Can you help? Every bit makes a difference!
Here’s my donation link: [Insert Fundraising Link]
Week 3 | May 4-10
Week 3 | May 4-10
Attend and invite your family and friends to attend a powerful sneak peek of the film, “Rescued Hearts”!
🗓️ Saturday, May 10th, 2025
⏰ 3:00 PM PT | 4:00 PM MT | 5:00 PM CT | 6:00 PM ET
More information is coming soon, but connect with your nonprofit and ask to join online or in-person!
Week 4 | May 11-17
Week 4 | May 11-17
Connect with Local Businesses
Local businesses love giving back—and this is the perfect opportunity for them to make a real impact. Because they’re operating as a business, they can often give at a higher level, so don’t be afraid to ask for $500 or even $1,000 toward your goal.
Pro tip: Your own work place is a great place to start! Send them a quick email, text, or even an in-personal ask.
Hi [Business Owner Name],
My name is [Volunteer’s Name], and I’m reaching out as a Fundraising Ambassador for [Organization Name], a local nonprofit providing equine-assisted mental health services to support our community.
I’ve set a goal to raise $[Fundraising Goal] by the end of May, with 100% of donations going directly to support the mental health and well-being of local veterans, families, and youth served by [Organization Name] every day.
We know the power of community support, and we’re inviting local businesses like yours to join us in this important effort.
Would you be open to making a donation of $500 or more? Your generosity would directly impact the lives of those who need it most right here in our community.
Thank you so much for considering!
Week 5 | May 18-24
Week 5 | May 18-24
Revisit Your List of Supporters
Don’t forget to circle back to others on your list—especially the community groups you’re already a part of! Whether it’s your church, yoga class, swim team, or moms’ group, these are great networks to tap into.
💡 Example: Ask 10 members to chip in $25 each—and just like that, you’ve raised another $250!
Keep it simple: a quick mention after class or a message in your group chat can go a long way. You’ve got this! 🙌
Week 6 | May 23-31
Week 6 | May 23-31
US Memorial Day Weekend: Final Push!
This Memorial Day Weekend, while you’re gathered with friends and family at BBQs and celebrations, take a moment to share our Animated Veteran Story (coming soon!). It’s a powerful reminder of why your organization’s work matters—because you support people just like the veteran featured in this story.
Before the weekend, connect with your organization to learn more about how they’re serving veterans in your community—and share that with your friends and family. Personal stories and local impact go a long way in inspiring support.
Use this moment to invite others into your mission. Whether it’s a first-time donation or a renewed gift, encourage your network to give generously.
Ask for $100 to directly support veterans on their path to healing through the transformative power of horses.
General Messaging Templates
Quick pre-made messages to customize and easily send to friends and family.
Text Message Template #1
Hey [Name]!
I’m raising money to support mental health in our community with [Organization Name] and I’d love your support!
I’ll be fundraising throughout May, Mental Health Awareness Month and every bit counts to reach my goal of [$goal amount].
Can you please help by donating $50 or more here: [link to your fundraising page].
Thank you!
Text Message Template #2
Hi [Name]!
I’m fundraising for [Organization Name] in [location] to make a much-needed difference in our community.
Their mission is important to me because [brief story about why you are fundraising and how horses have impacted your mental health or personal journey].
A $50 or more donation would go a long way! Please check out my page [link to your fundraising page].
Thanks!
Text Message Template #3
Hello [Name]!
I’m halfway to my fundraising goal of supporting [Organization Name]! Can you help me push toward the finish line?
Every donation goes directly to [Organization Name] and supports those in need of mental health care.
Could you please donate $50 or more to my fundraising page here: [link to your fundraising page].
Thanks so much!
